I don’t like FREE stuff…. said no one…. EVER!

Boost Sales with a “Gift with Purchase” offer with no risk to your budget.   

Free stuff or Gifts with Purchase (GWP) if you will, are always a great way to add value and incentivize consumers to reach for your product over your competitors.   While we all know the concept is not earth shattering or new in any way, it is one tactic that is proving to be more and more effective for brands looking to boost sales.  In today’s world where the cost of living has skyrocketed, consumers are more selective than ever with their purchases and need to make their budgets work harder for them.   A GWP offer is a great way to invite new consumers into your brands franchise, reward your existing consumer base, support your retail partners, and ultimately increase your sales.  

At the heart of all successful GWP programs resides the concept of added value and reward.  When consumers feel they are getting more than they paid for their willingness to buy a product increases.   A free value-added gift simply creates the impression of greater overall value and gently nudges the consumer towards making the purchase, particularly when the consumer is comparing or considering similar products or brands of the competitive set.    Consumers often recognize a gift or reward as a bonus making the offer feel more generous or valuable than a simple price discount.   Receiving a free gift or reward creates a positive connection with consumers, even if the value of the gift is modest and therefore can lead to brand affinity and repeat purchases.   

Gift with purchase campaigns should also be considered as a great way to differentiate your brand in a crowded marketplace and encourage larger purchases.  When similar products are close in price the addition of a GWP can sway the consumers purchase decision to reach for your brand over others.  However, it is important to note that offering “any” gift may not sway your consumers to purchase your brand.  As mentioned earlier the gift must deliver perceived value so the consumer feels they are getting more than they actually paid for.  For example, offering a free “branded pencil” will be nowhere as effective with driving purchase than say a delivery service voucher (e.g. Uber Eats) or a Retailer gift card that benefits the consumer, their budget, and your retail partner(s).  Another common successful GWP tactic that benefits both the brand and retailer is to set a minimum spend threshold to qualify for the free gift.   For example, “Spend $25 to get a $10 retailer gift card”.   In contrast to product discounts, which may lead to consumers spending less overall, setting a minimum spend encourages consumers to spend more than they may have originally planned thus boosting sales for both the brand and retailer.   

While GWP programs work well as a tactic to boost sales and revenue, reward consumers, and give back to your retailers, they are also very unpredictable and can create a financial risk to the brand.  It is incredibly difficult to budget for a GWP program without knowing exactly how many consumers will redeem for the gift, thus posing an unknown financial risk to the brands budget.   And that is where we can assist by applying a Fixed Fee to your GWP campaign locking in your budget and removing the campaigns financial risk.   Our Fixed Fee solution provides you cost certainty with your campaign, so you don’t ever have to worry about going over budget.  Fixed Fee allows you go to market with your campaign having peace of mind and knowing you are not only adding up front value to your consumers, but also to your retail partners, and ultimately your brand.  It’s a Win Win Win with Fixed Fee!